GD3 Self initiated brief

1 06 2010

Definition

The way people see and interact with their environment is by set of learning frameworks that are acquired and learnt in the process of growing up. Over their lifetimes these frameworks are essential because they allow people to navigate their way through all off the social encounters and interactions that occur in their daily lives. If those attitudes/frameworks are flawed then so is their understanding of everything they see, how they interact with their environment and those around them is also almost certainly a flawed construct. To counter act this however is entirely dependent upon the amount of willingness and desire of the individual to participate. This participation is based entirely on the willingness to breakdown previous constructs that although maybe essentially flawed, have proved to be tools that allowed them to negotiate through life at least in a partially crippled manner. These illusions and constructs that people use are usually the only sets of rules that they know. It is therefore absolutely essential to provide new legs of support before you remove the former support. To become involved in a new way of thinking is due entirely to a willingness to be open to the information supplied. This desire and openness to be affected, can be effected, how?

General title of your project.

Is it impossible to imbue an audience with knowledge in a positive manner, getting them to act in a positive way to the new information you impart, having highlighted that their preconceptions and perceptions maybe wrong and wrongly constructed. The title: How is it possible to rebuild flawed perceptions and constructs that are used to negotiate life. Will serve well.

General objectives / Aim / Purpose:

The possibility of raising a question as to how to break down a construct? framework of reference? and remove the amount of suggestibility, impact ability that people can be prone to, is possibly one of the most important things that can be given as an answer in changing peoples attitudes. Is it possible to change other peoples frameworks in a positive manner, rather than challenge in a negative manner.

There are various tools, that are ways to breakdown insufficiently functioning systems and methods of living, Such as: To picture yourself in success! Allowing the image of the person to be rained on by pictures of themselves in various states of successful representations, for miles around, also including present and future tenses.

Empowering your audience to realise and then be able to dismantle their own self-limiting beliefs with a system that allows them to be able to achieve everything they want to be.

Significance

Disenfranchising confidence tricksters and political thinkers. In the first instance to be able to realise the tricks and means that they are made compliant and are able to manipulated to other peoples ends and desires including governments, organisations and people immediately around them. In an extreme example Shakespeare’s Iago who through jealousy is able to turn a successful and empowered man to murder his loved wife Desdemona. Do people want to take off their slippers and put on their shoes of involvement. For example is it enough to fulfil their lives with material possessions, to be told to buy the latest game with enhanced graphics, to buy the latest DVD with directors cut. Even to use neo scientific words, pseudo science to camouflage and mislead people to think they are buying something that has been advocated by the religion of science.

Theoretical / Conceptual framework

Present various optical illusions that present people with the premise that what they see isn’t necessarily what is! Tying these constructs in to operating solutions. The principle of social consistency begins to operate on people as individuals immediately from birth when they identify their selves by their mother and their selves as being a single entity. Through natural separation from this mother, they eventually realise and map their selves onto a larger scenario. This process and the extended processes that they go through to become individuals may involve flawed constructs. Some people may be willing to address and rectify this situation. I would like to address this situation with graphical representations that will be readily understood and immediately de-codified allowing the audience to associate, assimilate the messages and perhaps imparting some tools that will allow them to empower their own lives.

Solutions

It is my intention to take the viewer, participator on a journey from challenging their perceptions to the way they understand and order the world to a point where they are led into a new and perhaps more coherent structure. Through various visual, auditory, olfactory senses, their perceptions will be challenged by these devices.  They will be led to the conclusion that maybe there perceptions, models of the world may also be flawed. It is then my intention to present some new ways of looking and understanding of the world around them, to successfully navigate through life’s obstacles.

Initially I will present a book, containing this proposal. The participant will need to deconstruct and then reconstruct this to make sense of the information contained. Eventually I will present other forms including Zoetropes, backward masked videos, visual tricks and misleading actions. Which will then lead to alternative methods and models of looking at things.

Indicative reading

2004. Eyes, lies and illusions. Hayward Gallery Publishing.

Barthes, R., 1993. Mythologies,. Vintage Publishers.

Cialdini, R., 1993. Influence Science and practice. 3rd  ed. Harper Collins Publishers

Evans, P., 1989. Motivation and Emotion., Routledge. London.

Freedocumentaries.org, The truth is free. CENTURY OF SELF(EPISODE 1-4). [Online] (Updated unknown) Available at: http://freedocumentaries.org/film.php?id=140 [Accessed 08 October 2009].

Gardner, H., 2006. Changing minds. Harvard Business School Publishing,

Gardner, H., 1993. Frames of mind. Basic Books a divisions of Harper Collins publishing.

Freud, S., 2009. A General Introduction to Psychoanalysis. General books LLC

Lucas, G. 2006. Guerrilla Advertising; unconventional brand communication. Laurence King Publishing.

Messaris, P., 1997. Visual Persuasion. Sage Publications, Inc.

Poynor, R. 1998. Design without boundaries, visual communication in transition. Booth-Clibborn Editions.

Robinson J.O., 1998. The psychology of visual illusion. Dover. Ontario.



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